5 Tools to Level Up Your Content Creation
To captivate your audience, content is KING. Posting consistently is great, but consistently posting bad quality content won’t get you anywhere. It can challenging trying to get the best shots of a treatment or record yourself talking (trust me - I know the feeling). These are my top 5 tools that I have tried and tested to level up my content creation.
Gimbal
A gimbal is a handheld tool, a bit like a selfie stick, that stabilises your phone so if you’re moving while recording content, your phone will remain level and stable. Nobody wants shaky footage so this is a great device to make your content look more professional. These vary in price but I think it’s worth investing in a more expensive and better quality gimbal, which is roughly £100.
Half Moon LED Lamp with Phone Holder
The biggest challenge for beauty therapists and wellness practitioners when it comes to recording content, is finding the time to do so. When you’re doing a sports massage for a client or giving them a lash top up, you need an extra pair of hands to record what you are doing. But, it can dampen the atmosphere for your client if all they can hear is your colleague walking around the room filming.
This is why a Half Moon LED Lamp with a Phone Holder is ideal. You place the light over the treatment bed, turn on the LEDs for the perfect lighting, attach your phone and just hit record.
You can find these on Amazon for between £75 to £110.
Wireless Portable Microphone
Have you every filmed yourself talking and when you play it back, the audio sounds terrible? This is a common problem with an easy and affordable fix. Invest in a wireless portable microphone that you can clip on to your top. These microphones normally come as a pair, which is great if you want to interview clients or film an ASMR facial! At only £20-£30, I would highly recommend this tool.
Selfie Light
Your clients want to see the faces of your business, so you’ll have to take photos and record yourself at some point. This is quite daunting for many people and after a hard day at work, the last thing you probably want to do is take selfies and record yourself. A selfie light will help you big time! All you have to do is clip it on your phone and turn it on. It’s the perfect size for carrying in your bag too. Lighting plays a big part in creating captivating content so a selfie light will not only make you look fabulous (and awake!), but also show your audience that you’re serious about your social media.
Tripod
Similar to the Half Moon LED Lamp, a tripod is a great way to film content without interrupting the treatment or session. You can prop it up anywhere in the room and leave it to record. Most tripods can be compacted so you can neatly tuck them away when you aren’t using them. My tripod only cost about £25 and it’s done an amazing job over the last 3 years!
It might seem like a big investment, but having the right tools to capture content is the key to success. Editing can only do so much. If you do purchase any of these tools, let me know how you get on with them. I’m always happy to answer any questions too!
Hey, I’m Eleanor!
I hope you found this blog useful. I would love to know your thoughts so feel free to send me a DM on Instagram or connect with me on LinkedIn! I am obsessed with everything Instagram, TikTok, beauty and wellness related. If you are a standard setter status quo breaker, then let’s work together to transform your socials
